Seattle Reign FC returns to its roots

NJ/NY Gotham City FC v OL Reign
NJ/NY Gotham City FC v OL Reign / Michael Janosz/ISI Photos/GettyImages

The Seattle Reign FC, a professional women's soccer team, is returning to its original name and brand identity after a four-year transformation. This change signifies a return home for the team and its fans, and embraces the deep history of women's sports in Seattle.

The original Seattle Reign FC name was used from the team's founding in 2013 to 2018. During this time, the team won two NWSL Shields and made two appearances in the NWSL Championship. The name change to OL Reign came in 2020, following the acquisition of the club by Olympique Lyonnais.

The decision to return to the Seattle Reign FC name and branding was made to honor the team's rich history and deep connection to the city of Seattle. The new crest incorporates aspects of the original crest, including the iconic queen, while also featuring a refreshed color palette that symbolizes the team's success and heritage.

The return to the Seattle Reign FC name is more than just a cosmetic change; it represents a return to the team's core values of strength, resilience, boldness, and pride. These values have been a constant source of inspiration for the team and its fans throughout the years, and they will continue to guide the team as they move forward.

Fans of the Seattle Reign FC can expect to see the new branding on display at the team's upcoming matches at Lumen Field. The team is excited to start the 2024 season with a renewed sense of identity and purpose.